Being honest, truthful and authentic is one of the most important aspects of life, let alone social media. Wherever you are, if you come across as fake, it’s likely you’re not going to get a good reception. The online space isn’t any different. Developing the right tone of voice is vital if your brand is going to make it on social media. Whether it’s the three big boys (Instagram, Facebook or Twitter) or your own site, finding the right balance is crucial. When you’re in charge of a community, you’ve got to know how to deal with them. Here’s a few of Bark Social’s top tips to get you started:
Find the right pitch
Obviously, the type of brand you are will completely change how you set your tone of voice. For example, a sports or fashion brand will want to keep things slick, cool and direct. Nike’s twitter feed is a great instance of this, with quick and simple responses to queries on twitter and a sharp, concise marketing strategy. Even though that contact may not have high levels of engagement, maintaining a consistent level of interaction is really important. It lets your community know what you’re about and whether they want in or not. Talking may seem like the first thing you need to do on social media, listening is just as essential.
Of course, that doesn’t mean you can stop talking. Forming relationships with your own followers and community is vital for maintaining a healthy environment. Many brands have even interacted with our brands to come across as friendly, authentic and funny. Big brands can net thousands of thousands of interactions from small, but edgy interactions – just make sure that it really fits with what your brand is about. The best part about this is how much fun you can have while doing it – make sure you get creative!
Finding a distinct tone of voice and fully understanding your audience also allows you to take a few more risks with your interactions. Experimenting will help you stick out from the crowd, while giving you the chance to find those posts that hit the right note. The important thing about experimenting is to not be too disheartened when things don’t go right. That’s part of the risk! If you take that risk, we guarantee that you’ll sharpen your ability to engage effectively with your audience. Experiment with our types of media, such as pictures or videos, and send out some cheeky replies and see what the reactions are like. If you hit gold – keep it up.
Finding the right direction for your brand on social media is no easy task. The key elements of any successful online interactions are authenticity, experimentation and a suitable tone of voice. If you can nail those, you’ll be on the right track.