In the age of technology, internet and social media, the digital presence of a business can significantly affect its success. Without an effective SEO plan, your website can get lost in the deep abyss of Google’s non-first-page search results. How can you be certain that your SEO plan will be effective? Easy, just make sure that you go through these five stages:
Stage 1: Discovery Phase
The discovery phase involves getting to know your business – its core values, mission and vision, products and services, etcetera. You need to lay out the foundation of what your business is all about. What are your short-term and long-term business goals? What is the role of your website in achieving these goals? At the same time, you also want to understand your target market. Who is your audience and what is their demographic? What kind of content will your customers be interested in? You need to have a focus content-wise so that your customers will better understand your identity as a business.
Stage 2: Copy Optimisation
Once you’ve laid out the foundation and discovered your identity as a business, it’s time to optimize your web copy. You need a team of writers that will create substantial content for you. If websites got away with spam articles (i.e. articles that have search engine-optimized keywords but no solid content) in the earlier years of SEO, Google now penalizes websites that put these out. Therefore, you need articles that are optimized and have actual weight. Aside from avoiding Google penalties, your audience is more likely to engage with you if they find your articles helpful.
Stage 3: Technical & SEO Consultancy
Google’s SEO guidelines change constantly. So, if you’re planning to perform all SEO tasks by yourself, you may find it extremely difficult to keep up with the rules, especially when you’re already running a business. Remember that being a business owner is a full-time job that requires most of your attention. You may not have the time or capabilities to perform SEO tasks as well.
This is where you need technical and SEO consultation with a trusted SEO services provider like Broadplace. Broadplace has a specialist team that will review your site to make sure that every page meets Google’s guidelines.
Stage 4: Content Promotion
After consulting with an SEO expert, you’re now ready to create a content marketing strategy that will maximize clicks and put you on top of search results. This may include link building, among other things, which involves using quality and authoritative links that make your website look better in the eyes of Google.
Stage 5: Reports & Insights
Finally, the last stage of an effective SEO plan is to review reports and insights. You need to see if your content marketing strategy has achieved the goals you’ve set out in terms of SEO and website traffic. In this stage, you are able to pinpoint strong areas in your strategy as well as areas of improvement in your overall plan.
SEO has been a proven way to garner more traffic to websites, thereby, helping businesses with acquiring and retaining customers, boosting sales, and business growth. Therefore, follow these five stages of an effective SEO plan and see how quickly you can achieve success.
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